The word of the year is branding.
Former candidate Ron Sostad has made statements that he will founding a branch of the Coalition of Progressive Electors (cope.bc.ca) in North Vancouver. As I have founded Unite North Van which is in the process of recruiting candidates to run in the election next fall, I have looked at the process closely.
Why would a candidates or group of candidates want to run in an Electoral Organization? Most importantly, you get a name on the ballot in addition to your own. So Ron will have Sostad, Ron COPE right in front of the voter at the time of voting. So if a voter happens to be a militant socialist, they are reminded of it at the crucial time. Ron will also have Vancouver COPE's advertising which will bleed into the North Van. Maybe even a TV ad. The "brand" is clear and voters will have a clearer idea of their electoral choice.
It is also the most legal and honest manner of forming a slate. A novel thing in North Van.
It is also the most legal and honest manner of forming a slate. A novel thing in North Van.
In my case, I have a very specific North Van brand with a very clear purpose. Pringle, George Unite North Van When Mayor Mussatto or Councillor Bookham can't get their unregistered slates elected to a majority it is because they have not created enough linkage between their candidates.
I will have a simple message to attach to the branding of Unite North Van, if you vote just for our candidates the process of amalgamation can being. There would be a referendum in about 3 years so the voters can assess the details but it doesn't happen unless you vote for our four candidates. We don't need 50+1 at this point. Don Bell topped the polls last time with 11% so I've set 10% as our goal.
I will have a simple message to attach to the branding of Unite North Van, if you vote just for our candidates the process of amalgamation can being. There would be a referendum in about 3 years so the voters can assess the details but it doesn't happen unless you vote for our four candidates. We don't need 50+1 at this point. Don Bell topped the polls last time with 11% so I've set 10% as our goal.
A new Provincial law which should be proclaimed in a few weeks set a new set of rules on this matter. They will make it clear that "election sponsors" can only act as third party advertisers. They will make it clearer that candidates cannot set up third party organizations to endorse themselves as candidates. More importantly these sponsors have to pre-register with Elections BC before they take a donation or spend any funds. There will also be the ability to legally challenge an application.
Fun times are ahead.
No comments:
Post a Comment